The Problem
Amico Global was working with another SEO agency and seemed satisfied with their monthly reports showing increased traffic. They ranked for over 1,000 keywords, and the campaign appeared to be performing well at first glance. However, the CEO heard about the excellent results from Keever SEO and requested an audit. Our analysis revealed significant issues:
Critical Issues Identified:
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High Bounce Rate: 74%
Visitors were leaving immediately due to poor keyword selection, as the terms lacked buyer intent.
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Low Conversions: Only 3 Actions
Out of 10,553 visitors in June 2021, only three took action, highlighting the campaign's ineffectiveness.
The Solution
We initiated a comprehensive national SEO campaign targeting five of their most important products. The strategy included:
Website Optimization
- • Created optimized pages for each product page to improve the site's relevancy
- • Conducted a 100-point website audit to identify and resolve technical SEO issues
- • Implemented an internal linking and backlinking campaign to improve site trust and authority
Keyword Strategy
- • Utilized strategic keyword selection focused on high buyer intent terms to attract ready-to-convert traffic
Content and Engagement
- • Enhanced site content and engagement metrics by leveraging targeted keywords and improving overall user experience
The Outcome
Comparing June 2021 to June 2022, our SEO strategy delivered remarkable improvements:
Traffic Quality
Eliminated low-quality traffic with high bounce rates
Bounce Rate
Significant improvement in user engagement
Conversions
2,633% increase in user actions
Online Sales
Consistent monthly revenue
These results demonstrate the effectiveness of targeted SEO strategies in transforming Amico Global's online performance and significantly boosting their conversions and sales.
Results based on actual campaign data comparing June 2021 to June 2022. Individual results may vary.